Donald Trump’s lawyer appears to be feeling the heat following the president’s defeat in the US election.
Speaking to reporters in Washington, DC, what appeared to be hair dye began streaming down Rudy Giuliani’s cheeks.
The 76-year-old mopped his brow but failed to realise there were dark brown streaks running from his hairline down to his jaw at the Republican National Committee headquarters.
Mr Giuliani used the news conference to repeat baseless claims that electoral fraud was involved in the process leading to Joe Biden’s victory.
It has been a running theme since Mr Trump failed to secure re-election, but no firm evidence has been provided.
Under what were presumably very hot lights, Mr Giuliani wiped his brow again – and his cheeks this time, too, looking a little sheepish as a reporter asked a question.
Amid widespread amusement on Twitter, one user said the Trump aide was “sweating black goo”, while another speculated that he had a sponsorship deal with a hair dye manufacturer – which had just been cancelled.
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It is the latest in a series of embarrassing events for the former mayor of New York City.
Another news conference was held opposite a crematorium and next to a sex shop.
Film also emerged days before the election of Mr Giuliani inside a hotel room with a 24-year-old actress after she tricked him into going back with her for the new Borat film.
In the movie, he is seen lying on a bed in a New York room, seemingly with his hands down his trousers.
The scene was filmed in July and prompted Mr Giuliani to call the police, who decided not to pursue the matter.
In a tweet, Mr Giuliani described the video as a “complete fabrication”, adding: “I was tucking in my shirt after taking off the recording equipment.
“At no time before, during, or after the interview was I ever inappropriate. If Sacha Baron Cohen implies otherwise he is a stone-cold liar.”